How are women transforming the practice of leadership in the 21st century? Enlightened Power is a first-of-a-kind book that answers this question--and forever changes the traditional notions involving women in leadership. The book features the accumulated wisdom of 40 influential men and women who represent the most compelling voices in the field, including: Dynamic business leaders such as Eileen Fisher (founder, Eileen Fisher, Inc.), Barbara Corcoran (founder and chairman, The Corcoran Group), and Pat Mitchell (president and CEO, PBS) Trailblazing women from other arenas such as politics (... View More...
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by "Brandweek" as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership.For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a rev... View More...
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing mom... View More...
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four wings of the Dragonfly Effect-and how they work together to pro... View More...
WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER - Anyone--even you --can learn how to harness the power of humor in business (and life), based on the popular class at Stanford's Graduate School of Business. "The ultimate guide to using the magical power of funny as a tool for leadership and a force for good."--Daniel H. Pink, #1 New York Times bestselling author of When and Drive There exists a mistaken belief in today's corporate world: that we have to be serious all the time in order to be taken seriously. But the research tells a different story: that humor can be one of t... View More...
The proven, effective strategy for reinventing your business in the age of ever-present disruption Disruption by digital technologies? That's not a new story. But what is new is the "wise pivot," a replicable strategy for harnessing disruption to survive, grow, and be relevant to the future. It's a strategy for perpetual reinvention across the old, now, and new elements of any business. Rapid recent advances in technology are forcing leaders in every business to rethink long-held beliefs about how to adapt to emerging technologies and new markets. What has become abundantly clear: in the digit... View More...
The proven, effective strategy for reinventing your business in the age of ever-present disruption Disruption by digital technologies? That's not a new story. But what is new is the "wise pivot," a replicable strategy for harnessing disruption to survive, grow, and be relevant to the future. It's a strategy for perpetual reinvention across the old, now, and new elements of any business. Rapid recent advances in technology are forcing leaders in every business to rethink long-held beliefs about how to adapt to emerging technologies and new markets. What has become abundantly clear: in the digit... View More...
Ever since Einstein's study of Brownian Motion, scientists have understood that a little disorder can actually make systems more effective. But most people still shun disorder-or suffer guilt over the mess they can't avoid. No longer With a spectacular array of true stories and case studies of the hidden benefits of mess, A Perfect Mess overturns the accepted wisdom that tight schedules, organization, neatness, and consistency are the keys to success. Drawing on examples from business, parenting, cooking, the war on terrorism, retail, and even the meteoric career of Arnold Schwarzenegger, co... View More...
The legendary New York Times bestselling tale of top-down change for anyone trying to navigate today's uncertain business seas. When Captain Abrashoff took over as commander of USS Benfold, it was like a business that had all the latest technology but only some of the productivity. Knowing that responsibility for improving performance rested with him, he realized he had to improve his own leadership skills before he could improve his ship. Within months, he created a crew of confident and inspired problem-solvers eager to take the initiative and responsibility for their actions. The slogan on... View More...
INTERNATIONAL BESTSELLER - The happy secret to greater success and fulfillment in work and life--a must-read for everyone trying to flourish in a world of increasing stress and negativity "Thoughtfully lays out the steps to increasing workplace positivity."--Forbes In the book that inspired one of the most popular TED Talks of all time, New York Times bestselling author Shawn Achor reveals how rewiring our brain for happiness helps us achieve more in our careers and our relationships and as students, leaders, and parents. Conventional wisdom holds that once we succeed, we'll be happy; that on... View More...
From figuring out what your dream is to quitting in a way that exponentially increases your chance of success, Quitter is full of inspiring stories and actionable advice. This book is based on 12 years of cubicle living and my true story of cultivating a dream job that changed my life and the world in the process.
It's time to close the gap between your day job and your dream job.
Culture is a game changer. In It Takes More than Casual Fridays and Free Coffee, Adams includes stories and practical advice as well as related exercises and assessments to help you identify company and personal strengths and weaknesses. This book is your front-row seat to building and perpetuating a successful culture in any business. View More...
Great teams are built and maintained with great intention, though they can make it look deceptively easy. Too many teams engage in dysfunctional behaviors or fall into territorialism, apathy, and unproductive relationships. The result? An overwhelmed, unengaged, and stressed-out workforce that settles for average or poor performance. Here, four authors with a combined century of management experience show readers how every team can be extraordinary. The authors introduce their field-tested Loyalist Team 3D assessment that allows anyone to get to the heart of why teams break down, identify the... View More...
The creator of Dilbert, the fastest-growing comic strip in the nation (syndicated in nearly 1000 newspapers), takes a look at corporate America in all its glorious lunacy. Lavishly illustrated with Dilbert strips, these hilarious essays on incompetent bosses, management fads, bewildering technological changes and so much more, will make anyone who has ever worked in an office laugh out loud in recognition. The Dilbert Principle: The most ineffective workers will be systematically moved to the place where they can do the least damage -- management. Since 1989, Scott Adams has been illustrating ... View More...
NEW YORK TIMES BESTSELLER From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds. Scott Adams--a trained hypnotist and a lifelong student of persuasion--was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in ... View More...
Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn't enough. Your success or failure also depends on who you challenge. Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that's the last person you need. Most marketing and sales teams go after low-hanging fruit: buyers who are eager and have clear... View More...
Creative approaches for designing a more balanced life andcareer In the graphic design industry, kerning is the fine-tuning oradjustment of space between letterforms (type). In this book, author Justin Ahrens applies this concept to both the life andcareer of business professionals. There is a common misconceptionthat positive change in one's life only comes from a completesystem overhaul. Ahrens challenges this notion by inviting businessleaders and professionals to not only reassess the various spacesand goals of one's life, but to rethink our understanding ofbalance altogether.This book inc... View More...
This is the remarkable memoir of Michael Ainslie, a man who has always embraced the adventures and misadventures of business and life. In A Nose for Trouble, he describes his personal experience with several high profile events, including the 2008 bankruptcy filing of Lehman Brothers: He was one of ten people in the Lehman boardroom on the evening of September 14, 2008 who saw firsthand the events that led to the largest bankruptcy filing in US history. And he offers readers an insider's view of the situations surrounding the price-fixing scandal between Sotheby's and Christie's, a scandal tha... View More...
